Our Services
Pay-Per–click
(Paid Advertising)
Paid advertising allows you to get your message directly to prospective customers.
So You Want To Increase Your ROI?
Whether you’ve heard a little about Pay-Per-Click (PPC) marketing or you are new to the world of Paid Search advertising and would like to learn more, you’ve come to the right place!
We know that it can be overwhelming and how easy it is to blow through your budget and feel like it wasn’t worth it.
Getting the full value out of your PPC investments will require more strategic and professional campaigns.
So What Is Paid Advertising?
Let’s define paid advertising and establish a basic understanding of how paid advertising works.
Paid advertising / pay-per-click marketing is a form of online advertising in which advertisers pay a fee each time one of their ads gets clicked. Advertisers bid on the perceived value of a click according to the keywords, platforms, and audience type in which it originates.
To be transparent, it’s a way of buying visits to your site, rather than “earning” those visits organically.
Paid advertising is all about relevance. At any given time users may be searching for specific products, services, and information.
Advertisers can show a targeted ad at the exact moment this search is happening. For example, if a user searches for “black polo shirts,” an advertiser can show an ad speaking to “black polo shirts.”
Businesses use paid advertising to drive traffic, sales, or inquiries from their target audience. Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.
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Favorite Paid Advertising Platforms
Google Advertising (Google Ads)
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Google Ads (formerly known as Google AdWords) is the largest pay-per-click platform. It allows you to run search and shopping ads on google, video ads on YouTube, and display ads on Google Display Network (GDN). Google Ads was launched in October 2000 and has gone through multiple iterations over the last 20 years. It is by far the most popular and most used PPC platform geared towards the entire spectrum of companies. From small businesses to Fortune 500, the opportunities for success are endless.
Meta Advertising (Facebook Ads)
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Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats—single image, video, slideshows, and more—and can be targeted to extremely specific audiences.
Projects
Wise Surge offers a number of paid advertising projects. These projects cover the major Internet advertising platforms and can be expanded with website integration. We also can help with keyword research.
Plans
Wise Surge offers a number of paid advertising plans to help your business generate more leads. They start with reporting on a single campaign but can include multiple campaigns. Plans can also include ongoing management and optimization of your campaigns.
Custom
Need more than our projects? We are available to help with any paid advertising project you need. Let’s have a discussion.
Paid Advertising Projects
Our Paid Advertising projects all create advertising campaigns on one of the major Internet ad platforms. The campaigns include keyword brainstorming, ad text, images, or objective type.
GOOGLE ADS STANDARD
This project includes creating a Google Ads search campaign with keyword brainstorming and ad text.
GOOGLE ADS PREMIUM
This project includes everything in the Standard plan but also includes a unique website landing page.
FACEBOOK ADS STANDARD
This project includes creating a Facebook Ads campaign by selecting a campaign objective and creating the ad text and image.
FACEBOOK ADS PREMIUM
This project includes everything in the Standard plan but also includes a unique website landing page.
KEYWORD RESEARCH
This project includes researching keywords to target in paid advertising campaigns.
Paid Advertising Plans
Our Paid Advertising plans provide for reports and ongoing maintenance of your ad campaigns.
WEEKLY REPORT-SINGLE CAMPAIGN
This plan provides a weekly report of ad performance on a single campaign.
WEEKLY REPORT- MULTIPLE CAMPAIGN
This plan provides a weekly report of ad performance on multiple campaigns.
AD MANAGEMENT
This plan includes ongoing management and optimization of your ad campaigns to meet your goals.
Paid Advertising Projects
Google Ads Standard
- Campaign Creation
Google Ads Premium
- Campaign Creation
- Website Landing Page
Facebook Ads Standard
- Campaign Creation
Facebook Ads Premium
- Campaign Creation
- Website Landing Page
Keyword Research
- Keyword Research
- Competition Analysis
- Up to 20 keywords
We can help with all your digital marketing needs!
Paid Advertising Plans
Weekly Report - Single Campaign
- Weekly Report
Weekly Report - Multiple Campaigns
- Weekly Reports
Ad Management
- Weekly Reports
- Ongoing Management
- Ad Optimization
Paid Advertising FAQ
- Is PPC Marketing Expensive?
- How Long Are The Contracts?
- What Type Of Results Can I Expect ?
- How Much Traffic Can I Expect?
- How Will You Learn My Business?
The great thing about Pay Per Click (PPC) marketing is that it allows you to set a daily budget, this means that you can manage your ad spend and costs.
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at any time with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
Our recommendation would be to consider the average lifetime value of a customer for their business. Once you can identify the maximum you are willing to spend to acquire one customer then you will understand their value. We believe we can help you acquire customers at a profitable rate over time.
We judge your ads performance based on website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people converted into the desired result
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
First, we start by sending you a questionnaire. Upon completion, we will schedule an onboarding call with you to discuss the questionnaire and any additional questions we may have about your business. After we have a good understanding of your business we will do more research and develop a strategy that is tailored specifically for you.