If you are looking for Call to Action Examples, you’ve come to the right place.
Having a call to action is the most essential part of any marketing campaign. A Call-to-action can be in form of a button, link, or text message and it should stand out from the rest of the content on your page so that visitors will see and notice it without any effort.
A call-to-action (CTA) can also be seen on social media posts like Facebook Ads which encourage people to use CTAs like “Shop now”, “Sign up for our newsletter” or even just text links directing consumers directly into shopping carts on e-commerce websites.
These CTA examples will help you increase conversion rates by providing inspiration and best practices for optimizing CTAs across different industries while reducing bounce rates at the same time.
What is a Call to Action (CTA)?
A Call to Action (CTA) is a form of marketing communication that encourages readers, viewers, website visitors, listeners, or buyers to take some sort of immediate action by using textual and graphical elements such as words, phrases, images, and symbols, etc.
Having a call to action is the most essential part of any marketing campaign. A Call-to-action can be in form of a button, link, or text message and it should stand out from the rest of the content on your page so that visitors will see and notice it without any effort.
A call-to-action (CTA) can also be seen on social media posts like Facebook Ads which encourage people to use CTAs like “Shop now”, “Sign up for our newsletter” or even just text links directing consumers directly into shopping carts on e-commerce websites.
How to Write a Call to Action for Social Media?
To write a Call to Action for social media, think of your end goal and then figure out what specific action you want users to take.
For example, if you are pushing an affiliate offers via email marketing campaign “Shop Now” CTA is more effective than saying “Make Money”, but it’s also important not to push your Call to Action too hard as it could be viewed as spam.
Social media is all about getting people to click on your postings and advertisements, which is why it’s so important. It isn’t as simple, though, as it sounds. 22.3 percent of consumers that utilize ad blockers reported that there were “too many advertisements.”
It’s tough out there.
To avoid this, increase the number of people who click on your advertisements and elsewhere on the web with a compelling call to action. Let’s look at how you can do it.
Use strong action words
Because ad copy is limited to 70 characters, short and sweet call-to-actions are more convincing and necessary. Choose a verb (“buy”) and an adverb (“now”) or a subject (“ebook ”) as your next words.
Here are two ways you can take action from this statement: Buy now or get the ebook.
Here are some of the most common verbs that people use when they want to say what they want. You can use these words when you tell people what you have:
Most Common Purpose CTAs
Ecommerce – Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
SaaS conversion – Try, Get Started, Subscribe, Sign Up
Non-profit conversion – Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or community – Subscribe, Join, Sign Up, Refer,
Freebie giveaway – Download, Get, Grab, Claim, Take advantage of
General – Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up,
How A Call to Action can Increase Conversions?
These 10 calls to action examples will help you increase conversion rates by providing inspiration and best practices for optimizing CTAs across different industries while reducing bounce rates at the same time.
If people are not aware of your offer or product, they won’t be able to take advantage of it.
A call to action should be integrated into the fabric of your marketing strategy, website, and social media presence wherever possible.
10 of the Best Call to Action Examples in 2022
Some of the Call to Action Examples are just simple text links that take users directly into shopping carts on e-commerce websites.
Other Call To Actions have buttons or include images that can lead people to subscribe for newsletters, contact you through emails, etc… This is another great way how CTA helps your website visitors connect with you and what they should do next.
Some Calls to Action may include a mix of images and text links that direct users into buying carts, lead generation forms, or even onto social media pages like Facebook or Twitter.
This is why it’s important not to push your Call To Action too hard as it could be viewed as spam.
- Dropbox (CTA: Sign up for free)
- Netflix
- Babbel
- Treehouse
- Uber
- Spotify
- Barkbox
- Ashley Stewart
- Nintendo
- Headspace
Dropbox (CTA: Sign up for free)
Dropbox has always used a clean, minimal design with a lot of white space. Even the images on their website are subtle and basic.
The blue “Sign up for free” call-to-action button stands out against the gray backdrop due to its simple style and lack of clutter.
Because the color of the CTA and Dropbox’s logo is identical, the Call to Action is easy to see and understand without any text. This design has helped Dropbox grow into one of the most popular cloud storage services in the world.
Netflix (CTA: Join Free for a Month)
What’s the most common fear that consumers have before deciding to sign up for anything? It’ll be difficult to cancel their subscription if they discover later that it isn’t for them.
With its “Cancel anytime” phrase right above the “Join Free for a Month” call to action, Netflix eliminates this worry. I’d bet that simply giving confidence to their customers is one of the main reasons why they are now leading the industry.
Babbel (CTA:)
Babbel is a language-learning program with numerous CTAs for its Facebook offer. It works since even if you don’t know this app, it establishes a trust factor (“over 500,000 5-star reviews”) immediately.
The post then entices you with an appealing offer. The main call to action is obvious and the secondary call to action is just a nifty animation.
Treehouse (CTA: Claim Your Free Trial)
Many companies have websites with a free trial option open to consumers. However, Treehouse’s website does not only state “Start a Free Trial”; it also says “Claim Your Free Trial.”
The word “claim” might appear minor, but consider how much more personal the phrase “Claim Your Free Trial” is. In addition, the term “claim” implies that the Call to Action is not just another click on a link.
Uber (CTA: Sign up to drive | Start riding with Uber)
Uber is searching for two distinct kinds of individuals to join their website: riders and drivers. Both personas have different objectives in mind, yet the website ties them together effectively with the enormous movie playing in the background that shows Uber passengers and drivers having a good time all around the world.
I also appreciate the driver CTA at the top of the cta list, which is much more legible than the Call to Action in the previous paragraph.
Spotify (CTA: Go Premium | Play Free)
When you first visit Spotify’s homepage, it’s apparent that their major objective is to get paying subscribers, while the call-to-action for people to sign up for free is a bit secondary. It’s not only the headline that demonstrates this; the color of their CTA buttons also plays a role.
The “Go Premium” CTA is in a bright green color to give it more prominence, while the Call to Action for signing up with Spotify is in a lighter blue that fades into the background.
Barkbox (CTA: Get Started | Give a Gift)
The two CTAs on Barkbox’s homepage demonstrate that the organization understands its clients: While many people come to their website to sign up for themselves, there are also a lot of people who wish to give Barkbox as a present.
There are two equally sized CTAs on the page to make giving those individuals an easy route to purchase: “Get. There’s also a cute, pop-up call-to-action on the right side of the screen that invites visitors to leave a comment if they so desire.
Enter it and a tiny dialogue box appears that says, “Woof! I’m afraid our pack is not connected right now. Please leave us a message and we’ll bark at you when we get back online!”
Ashley Stewart (CTA: Shop the Lookbook)
Ashley Stewart is a clothing line designed specifically for plus-sized women. The firm uses a lighthearted design in this CTA to entice website users.
The entire collection of photos appears to be a behind-the-scenes camera roll, which is intriguing to examine. In addition, the call to action (CTA) text is direct and effective.
Nintendo (CTA: Compare Features)
On the official Nintendo website, the company is interested in addressing any questions that a user may have. In fact, one of the most prevalent CTAs is “Compare Features.”
Nintendo addresses one of their most frequently asked questions by using this CTA because many people still do research before buying anything.
Headspace (CTA: Subscribe)
‘Snuggle up to Headspace’ is a great example of a custom-made call to action on Instagram. “Get cozy with Headspace” invokes a warm feeling in users and personalizes the brand.
Sensory words like “snuggle” are included in the category. They (wisely) opt to draw attention to the Call-to-Action with a pink background.
Conclusion
Here are some of my favorites from recent web marketing efforts. The finest call-to-action phrases are explicit yet precise, driving the user to take action immediately.
Use one of the classics, or develop your own unique call to action based on the examples above. Remember that increasing conversions entail a lot of testing, and that Call to Action is the single most important part of your landing page. If you do not know where else to start, begin with a Call-to-Action.
We hope these examples gave you ideas for your CTAs.